“The Amazon DSP used to just be an additional piece of a larger, more purchase-focused strategy,” says Davide Spinelli, eTail Marketing Manager, EMEA, at Crocs. ![]() While existing efforts focused on specific activations like category and branded searches, Crocs knew that utilizing the Amazon DSP to drive new-to-brand customers would be crucial to their strategy. Impressions increase 73% month-over-monthĪn increase of 81% in ROAS from on-Amazon placements and 51% from off-Amazon with Responsive eCommerce creative formatsĬrocs needed to identify full funnel opportunities within 5 key markets across Europe, honing in on competitor targeting and cross selling. Since launching on the Amazon DSP with Perpetua, Crocs has seen:Ī 147% increase in branded searches post Prime DayĦx increase in new-to-brand sales from their 3P inventory exchange This included both always-on brand-building, and key moment sales maximization across five key moments of the year - Mother’s Day, Prime Day, CrocDay, Black Friday Cyber Monday, and Christmas Holiday shopping. ![]() Previously focused on bottom funnel activities, Crocs EU acknowledged the need to switch to a full funnel strategy on the Amazon DSP with a broad range of targeting tactics. To do this, the Crocs team was looking to attract new audiences, driving awareness and new to brand customers within the European market. ![]() Crocs, the shoe giant known for their rubber clogs, and partnerships with the likes of Diplo, Justin Bieber, Balenciaga and more, are on a mission to make the world a happier place, one comfortable shoe at a time.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |